Admob
AdMob is a mobile ad network owned by Google and is the mobile version of Google AdSense. If you’re new to ad marketing, AdMob is a great place to start because it’s simple and straightforward.
AdMob lets you advertise using formats like text, images, video, or interactive media. And the great thing is you can choose what ad format you want to feature. All ads are custom to present ads related to your app, so you make more money.
You can place ads using automatic artificial intelligence, which means you add one line of code to your app, and ads are automatically generated. Or you can do manual, which means you pick and place ads where you want them.
AdMob offers multiple ad formats, including:
AdMob offers ad mediation if you want to link to other mobile ads networks. And you can track your campaign performance by connecting to Google Analytics.
And because it’s Google, it also syncs with Google AdSense if you’re running web campaigns. This ad network has features for beginner and advanced publishers designed to help maximize your profits.
However, AdMob does have limitations on ad placements, including not having more than one visible at a time during scrolling.
Unity
If you want to secure advertising in your mobile games, you can’t do better than Unity. This platform is specifically for monetizing mobile games using video ads.
Unity ads is compatible with iOS or Android platforms, and all game engines, including Adobe Air, Marmalade, and Corona. You can even set up in-app purchases, which allow your customers to buy things without leaving the app.
They offer CPM or CPI campaigns. And they support ad formats of interstitial, video, or banner. You can even set Unity ads up to work with plugins from SkyRocket, MoPub, or other mediation companies.
You can set your target demographics by connection, country, or operating system to always reach the right viewers. With over 35 million players in 128 countries, you’re sure to reach your target audience.
The easy to view dashboard provides near-instantaneous reporting so you can keep up with how well your ad campaigns are performing by the hour or day for the most effective app monetization.
Applovin
Applovin offers multiple ad formats, including:
AdColony
AdColony is a mobile app advertising platform built by app developers for app developers. It offers Instant-Play™ HD video, Aurora™ HD Interactive video, and other playable technologies for video advertisements. Thus, it's driving higher engagement in mobile app ads, showing only premium quality advertising content.